Businesses have revolutionized the way they reach customers. Through computers, smart phones, iPads and a host of other technologies, we can now make purchasing decisions from the comfort of our homes. All we need to do is enter our personal information and our credit card data, and one click later that product magically appears at our doorstep, ready to be used.
But the convenience brought to us by the technological revolution comes with its vices. Our personal information is handed over to businesses, sometimes without our knowledge, and those businesses can then track our online activities, ranging from websites we frequent, to what products we purchase, to what we “mouse-over,” and a host of other things. They then store that information to one day use to their advantage in marketing efforts.